American and Australian companies have been doing business at home and abroad for years; what has changed is the opportunity for more engagement and advocacy initiatives in both countries. Being engaged in the community, public affairs, media, policy and political arenas are critical to business, however, woefully underutilized to date.
- Public Affairs – Sharing the latest tools and tactics for professional and effective public affairs and communications work in traditional and new media. Tools such as:
- Strategic Targeting
- Stakeholder Development
- Coalition Building
- Community Engagement
- Volunteer Management
- Event Planning
- Grassroots Advocacy – Still a relatively unknown and understood tactic and skill, Grassroots Advocacy can help any group, organization, association, or company ensure its core messages are heard, seen, understood, and impactful for decision makers in the private and public sectors. Activating real people in everyday life on issues that matter to them.
The goal of AUSA-Connect is to expand these existing relationships and create new business relationships for each country.
